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Product Charts

Aquafresh, Colgate, Sensodyne and Oral-B toothpaste tubes on a luxury bathroom counter
AMAZON UK

Toothpaste Top 5

14 OCT 2026

Amazon UK bestseller positions, bought-last-month bands, ratings and review counts — with weekly movement and history building from each capture.

View latest chart ↓ Open latest Amazon chart ↗
Compared with 7 Oct 2026 Contains Amazon affiliate links
14 October 2026 · Amazon UK

The current Top 5

Compared with the previous capture on 7 October 2026.

↑ Movement now active2 captures recorded
CHART POSITION
➜ 1
UP 2
Last: #3
Aquafresh Complete Care Whitening toothpaste

Aquafresh Complete Care Whitening Fluoride Toothpaste 75ml

75mlFluorideWhitening
BOUGHT20K+
RATING★ 4.7
RATINGS1,147
Check Price on Amazon ↗
CHART POSITION
★ 2
NEW ENTRY
New exact listing
Colgate Total Active Prevention Decay and Erosion Defence 75ml toothpaste and box

Colgate Total Active Prevention+ Decay & Erosion Defence 75ml

75ml24h protectionDecay + erosion
BOUGHT6K+
RATING★ 4.5
RATINGS177
Check Price on Amazon ↗
CHART POSITION
★ 3
NEW ENTRY
New exact listing
Colgate Maximum Cavity Protection toothpaste 75ml tube and matching box

Colgate Maximum Cavity Protection Toothpaste 75ml

75mlCavity protectionFluoride
BOUGHT10K+
RATING★ 4.6
RATINGS5,614
Check Price on Amazon ↗
CHART POSITION
★ 4
NEW ENTRY
New exact listing
Sensodyne Daily Care Gentle Whitening toothpaste 75ml tube and carton

Sensodyne Daily Care Gentle Whitening Toothpaste 75ml

75mlSensitive teethGentle whitening
BOUGHT10K+
RATING★ 4.7
RATINGS3,598
Check Price on Amazon ↗
CHART POSITION
➜ 5
DOWN 4
Last: #1
Oral-B Pro-3D White Clinical Intensive Whitening toothpaste

Oral-B Pro-3D White Clinical Intensive Whitening Toothpaste 75ml

75mlWhiteningSensitive teeth
BOUGHT20K+
RATING★ 4.4
RATINGS2,953
Check Price on Amazon ↗
Chart history

Weekly movement

Three dated Amazon UK Toothpastes Top 5 captures are recorded, with this week’s movement compared with 7 October 2026.

See this week’s biggest movers →
Previous capture 7 Oct 2026
Latest capture 14 Oct 2026

Aquafresh Complete Care Whitening climbed from #3 to #1, while Oral-B Pro-3D White Clinical fell from #1 to #5. Three new exact listings entered at #2, #3 and #4.

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Toothpaste buying guide

What to check before choosing toothpaste

Amazon rank shows what is selling, not which toothpaste is clinically best for every person. These are useful features to compare alongside price and pack size.

Fluoride & everyday protection

Most everyday toothpastes contain fluoride to help protect teeth against decay when used as directed. Check the pack if fluoride content is important to you.

Whitening & stain removal

Whitening toothpastes are generally aimed at surface stains. They are different from professional whitening treatments and results vary by product and person.

Sensitivity & specialist needs

If sensitivity, gum problems or persistent dental symptoms are an issue, a toothpaste designed for that need may be more suitable than simply choosing the bestseller.

Quick tip: Use the Amazon chart as a popularity snapshot, then check the product label and choose the formulation that suits your own dental needs.
Toothpaste FAQ

Four quick questions before you buy

The bestseller chart tells you what is popular on Amazon UK. Your own needs should decide which formulation you choose.

What does fluoride toothpaste do?

Fluoride toothpaste is widely used to help protect teeth against decay when brushing as directed. Check the label for the product’s fluoride content and age guidance.

Does whitening toothpaste actually whiten teeth?

Whitening toothpastes are mainly designed to help remove or reduce surface staining. They do not work in the same way as professional bleaching treatments, and results vary.

What if I have sensitive teeth?

A toothpaste specifically formulated for sensitivity may be worth considering. Persistent pain or sensitivity should be discussed with a dentist rather than managed only by changing toothpaste.

Is Amazon bestseller rank a recommendation?

No. The chart records Amazon UK bestseller positions at the capture date. It measures popularity on Amazon, not clinical effectiveness or suitability for an individual.

Data notes & affiliate disclosure

Data note: Amazon rankings, ratings, review counts and “bought in past month” bands can change after capture. Current rating and review-count figures for #2 and #5 were not visible in the supplied product screenshots, so those fields are shown as unavailable rather than estimated.
Affiliate disclosure: Product links may be affiliate links. As an Amazon Associate, Product Charts may earn from qualifying purchases.